Add yet another phrase to the list of healthcare buzzwords: omnichannel patient engagement technologies.
The rise of the health IT sector, combined with a growing appetite from patients for more healthcare consumerism, has pushed omnichannel patient engagement technologies into the limelight.
The term omnichannel engagement derives from the sales space, where companies pitch a seamless customer shopping experience, according to BigCommerce.com. Using a variety of tools, each of which is connected to one another, customers are able to enter the shopping experience from multiple platforms without friction or interruption.
For example, a shopper might scroll on social media, see a targeted ad, view the item on the store’s website, and then purchase it in the brick-and-mortar location. Read More