Digital Health’s Burden Of Proof: Compelling ROI In A New Economic Reality
Digital Health’s Burden Of Proof: Compelling ROI In A New Economic RealityInflation is soaring, stagflation looks likely, and an economic recession seems imminent. “A mild downturn may be followed by a painfully prolonged recovery” is how The Economist describes the near-term economic climate, which stands to severely impact healthcare technology buying and selling patterns and decrease available capital for tech investments; it also places a greater emphasis on digital health sellers to be able to clearly demonstrate the ROI and value of their products.
Demonstrating ROI Is No Easy Task – Nor Should It Be
The good times have been really good for digital health sellers over the last decade, and increasingly so over the past few years. Even with recent pullbacks in 2022, digital health funding reached $6B in Q1 of this year (compared to $6.7B in Q1 of 2021), which is certainly nothing to sneeze at.
But with economic uncertainty comes…